Complete redesign of an existing website for an online furniture store. The previous site was based on an amateur-level content-management system, with severe taxonomy issues on the back end, which reflected negatively on the user experience and, consequently, on the image of the store.
The goal of the content strategy was to reevaluate product categorization, review existing content and produce new content that would help users navigate the website, understand the way it works and receive appropriate product suggestions.
Since the store operates exclusively on the web, all existing data (products, customers, orders) was carefully migrated, reducing downtime to a minimum.
The whole interface was completely streamlined to reflect the underlying taxonomy, visually cleaned up and modernized. The new website has a responsive interface designed with HTML5 and CSS3, and runs on Drupal 6.